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Oct 4, 2023
Franklin County (MA) News Archive
The Franklin County Publication Archive Index offers Banner and Button Advertising

Top-of-page banner ads appear on every page in direct proportion to the number of ads on the site, ie; if there’s five top-of-page advertisers, then each ad will show up 1/5th of the time. If you click around the site, you will see each ad, one after another, appear at the top of each page. A total of ten ads appear in this area.

Left Side-of-page button ads appear on every page, period. They do not rotate with other advertisers, and a total of five slots are sold.

Having a website for your business is not a prerequisite to running an ad. Your advertisement can link to an existing website, or to your free business listing on the website (which is the default).

You must, however, have a business listing to run a banner advertisement on this site. The banner ads are attached to the listings for easier administration. You can then edit your listing, change the image used if you uploaded more than one image, and see how many times the advertisement has been seen and how many times it has been clicked on.

Businesses who purchase banner ad space on will have their business listing display in a bolder color and be moved to the top of the search results order on the Businesses page.

Who can advertise

Frankly, anyone.  Preference is given to local folks, but those who have an interest in the Franklin County market space or the newspaper archival community are encouraged to advertise.

The Advertising Rates

The website receives thousands of page views every day, with the week-day average around 2,500 page views, spiking up to 5,000 page views when new articles are posted. Each top-of-page banner ad receives a portion of all that traffic, and each side-of-page button ad receives ALL of that traffic.

A top-of page banner ad is $75 a quarter (or $275 a year), with a one-time setup charge of $25.
A side-of-page button ad is $150 a quarter or $550 a year, with a one-time setup charge of $25.

Multiple ads may be purchased to be used in conjunction or as independant ads. 

Deadlines for a new ad is seven calendar days before the start of a new month. Ads run from the 1st to the last day of each month, regardless of how many days there are in a particular month (no discounts for February).

The Advertising Specs

Top-of-page banner adverts should be 468 pixels wide by 60 pixels tall.
Side-of-page button ads should be 120 pixels wide by 160 pixels tall.

We prefer no animations, but if you require it we request that it not be of a garish nature. Subtle and slow.  We accept jpg, gif and png files.

If you are not able to create an image file, we can create one for you at minimal cost. Mail over a small ad and we will do our best to scan it or reproduce it at $50 per hour.

If you are interested in advertising, please contact us. You can also call (413) 522-4808.

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